Critique of the Barilla case (see Case Study) Barilla, the Italian pasta producer in the case experiences the same effect that you experienced during the beer game. Discuss the case; refer to the case study and additional sources you research regarding the bullwhip effect.

Discussion

1. What problems does the Bullwhip effect cause for Barilla as a producer (factory)?

2. What contributes to the effect in the Barilla example? List and explain reasons

3. In the environment in which Barilla operated in 1990, do you believe ‘Just in Time’ would be feasible? Effective?

4. How can supply chain management and information systems help to reduce the effect?