Question
Describe how the four p's are implemented: Product - describe the product's value add, how does it distinguishes itself from the competition? Pricing - tell
Describe how the "four p's" are implemented:
Product - describe the product's value add, how does it distinguishes itself from the competition?
Pricing - tell me what pricing strategy is used for that product, is it effective?
Promotion - what promotion tactics are used? Are they effective? What would you recommend?
Place - was this product featured in the right channels? What were the channels? What would you recommend?
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Pepsis Background Pepsi is a carbonated soft drink produced and manufactured by PepsiCo The drink was first made in the 1890s by pharmacist Caleb Davis Bradham in New Bern North Carolina The brand was ...
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Organization Theory and Design
Authors: Richard L. Daft
11th edition
1285401565, 1111221294, 9781285401560, 978-1111221294
