Question
Describe the key goods and services of Amazon (The company). Include information about where, why, and for whom they are provided. Separate the financial interest
Describe the key goods and services of Amazon (The company). Include information about where, why, and for whom they are provided. Separate the financial interest of Amazon into financial and nonfinancial features. For example: Are they a manufacturer offering their own financing to customers? Is the company currently facing any financial woes? Explain how these features of the organization (e.g., major products or services, customers, location) help set the boundaries for business decisions.
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Advertising & Promotion An Integrated Marketing Communications Perspective
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