Develop an initial branding strategy plan on an existing organization or company. Within the branding strategy plan, include information on the brand's introductory strategies, as well as how those strategies should change to survive over the course of the brand's product life cycle. Include the following in the initial branding strategy plan: An introduction. Create and justify your selected marketing communications strategies you will use to build and maintain your brand and increase customer loyalty. The above should include at least three of the following:

Advertising Direct marketing Personal selling Public relations Event/trade show/experience marketing Word of mouth marketing Social media if needed, propose a new pricing strategy for the product or service. Suggest new distribution and channel strategies to maximize the brand's reach to the chosen target markets