Dirt Bikes’ management wants to be sure it is pursuing the right competitive strategy. You have been asked to perform a competitive analysis of the company using the Internet to find the information you need.

Prepare a report that analyzes Dirt Bikes using the value chain and competitive forces models. Your report should include:

1. Which activities at Dirt Bikes create the most value?

2. How do Dirt Bikes provide value to its customers?

3. What other companies are Dirt Bikes’ major competitors? How do their products compare in price to those of Dirt Bikes? What are some of the product features they emphasize?

4. What are the competitive forces that can affect the industry?

5. What competitive strategy should Dirt Bikes pursue?

6. What information systems best support that strategy?