It Bikes’s management wants to make sure it has policies and procedures in place to protect the privacy of visitors to its Web site. You have been asked to develop Dirt Bikes’s Web site privacy policy. The TRUSTe Web site at www.truste.org has Model Privacy Disclosures in its Privacy Resources that you can download and review to help you draft Dirt Bikes’s privacy policy. You can also examine specific companies’ privacy policies by searching for Web site privacy policies on Yahoo!, Google or another search engine. Prepare a report for management that addresses the following issues:

• How much data should Dirt Bikes collect on visitors to its Web site? What information could it discover by tracking visitors’ activities at its Web site? What value would this information provide the company? What are the privacy problems raised by collecting such data?

• Should Dirt Bike use cookies? What are the advantages of using cookies for both Dirt Bikes and its Web site visitors? What privacy issues do they create for Dirt Bikes?

• Should Dirt Bikes join an organization such as TRUSTe to certify that it has adopted approved privacy practices? Why or why not?

• Should Dirt Bikes design its site so that it conforms to P3P standards? Why or why not?

• Should Dirt Bikes adopt an opt-in or opt-out model of informed consent?

• Include in your report a short (two to three pages) privacy statement for the Dirt Bikes Web site. You can use the categories of the TRUSTe Model Privacy Disclosures as a guideline if you wish.

• Summarize your recommendations for management.

How much data should Dirt Bikes collect on visitors to its Web site? What information could it discover by tracking visitors’ activities at its Web site? What value would this information provide the company? What are the privacy problems raised by collecting such data?

• Should Dirt Bike use cookies? What are the advantages of using cookies for both Dirt Bikes and its Web site visitors? What privacy issues do they create for Dirt Bikes?

Should Dirt Bikes join an organization such as TRUSTe to certify that it has adopted approved privacy practices? Why or why not?

Should Dirt Bikes design its site so that it conforms to P3P standards? Why or why not?

Should Dirt Bikes adopt an opt-in or opt-out model of informed consent?

Include in your report a short (two to three pages) privacy statement for the Dirt Bikes Web site. You can use the categories of the TRUSTe Model Privacy Disclosures as a guideline if you wish.