Question
Discuss some of the consumer characteristics which influence buying behavior. are there ethical considerations in how companies study it to understand consumer decision making?
Discuss some of the consumer characteristics which influence buying behavior. are there ethical considerations in how companies study it to understand consumer decision making?
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Consumer conduct refers to the collection purchase then consumption of things services ideas then in...
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Marketing Research Essentials
Authors: Carl McDaniel Jr., Roger Gates
8th edition
1118249321, 978-1118475911, 1118475917, 978-1118249321
