Evaluate the soundness of GE’s organizational design in terms of structure, strategic control systems, and organizational culture.

Analyze the manner in which e-comagination products and services successfully implemented a new business model that increased the relationships among all functions and thus built distinctive competencies and contributed to environmental sustainability. Provide a rationale to support your response.

Evaluate the degree to which GE’s new business initiative impacted its overall brand value, organizational structure, and culture. Provide at least 2 examples that illustrate the impact of the new initiative on both the organization and GE’s competitive advantage.