Question
Evaluation and control appear critical to the success of any effort to obtain technology externally. Do you think evaluation and control efforts contribute to the
Evaluation and control appear critical to the success of any effort to obtain technology externally. Do you think evaluation and control efforts contribute to the high failure rate in such external efforts? How and Why? Or why not
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
7th edition
1305405765, 978-1337027588, 1337027588, 978-1305405769
