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Examine the marketing strategies that have enabled Starbucks to attract and maintain a large market share in the coffee industry. Analyze the challenges the company

Examine the marketing strategies that have enabled Starbucks to attract and maintain a large market share in the coffee industry. Analyze the challenges the company faces in the highly competitive business world.

In the recent past, competition in the cooperative world has increased significantly. Marketing managers are faced with many challenges of ensuring that their products market share continues to grow. However, this cannot be achieved without employing correct market strategies and enhancing employee skills. This paper seeks to critically

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In the recent years companies have been using different strategies to oust their competitors This has presented marketers with new challenges on how to increase and sustain their market share To stand ... blur-text-image

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