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For decades ivory soap advertised that it is 99% pure. Ivory refused to add dehydrogenates facial creams and colors to its soap. It also wrapped
For decades ivory soap advertised that it is 99% pure. Ivory refused to add dehydrogenates facial creams and colors to its soap. It also wrapped its soap in plain paper wrappers-no foil or fancy printing.
Is ivory implementing product differentiation, low cost, price strategy or some combination of the three? Explain you answer?
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