For this project you will apply the principles of design from your readings to each design:

Your task is to create a design for two of the projects that reflect the chosen word pairs:

Project 1a: Hard and Calm.

Project 1b: Soft and Dynamic.

Project 1c: Vibrant and Thoughtful.

Research the principles of art and design (movement, unity, harmony, variety, balance, proportion, pattern, and rhythm.) Along with Contrast and Repetition, which are explored in the William's text, focus on at least one other principle in each of your designs. Concentrate on how best to apply the principles of design to enhance your concepts. For each part of the project, brainstorm about all the possible ways to represent the words visually. The pairings of words are nearly opposite in meaning, yet lend themselves to compelling visual solutions. You may find it necessary to make many attempts until you create the most effective solution.

Each design must exhibit the principles of design as presented in your research, readings, and texts. Although the different sources may have presented design in slightly different terms, the general concepts remain the same. Remember, there is not one correct answer or solution to these projects. There are simply more effective and less effective visual solutions. Your goal is to create the most effective and visually compelling design.

Illustration is in shades of gray. Geometric shapes are used. In the top there are 6 rectangles, in the middle there are triangles on their side and two circles. One on the lower left, and one on the lower right.

Project Example

In the example, the forms and shapes are simple non-representational shapes. The designer did not rely on representational drawings or symbols to reflect the word pairs.

It is the shapes you use and how you combine them to organize your design that will determine the success of your project.