Question
Given the importance of psychological factors (learning, memory, motivation, personality, and emotions) in consumer behavior, explain the difference between these factors as well as their
Given the importance of psychological factors (learning, memory, motivation, personality, and emotions) in consumer behavior, explain the difference between these factors as well as their role in designing marketing strategy.
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The more fundamental they require the more prominent they need it expect in driving customers to sat...
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Authors: James T. McClave
13th Edition
978-0134080611, 134080610, 134080211, 978-0134080215
