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Identify four components of a firms organization that are relevant to the question of organization and discuss what role they play in building a competitive
Identify four components of a firm’s organization that are relevant to the question of organization and discuss what role they play in building a competitive advantage with examples.
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Marketing Research
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
11th edition
978-8126563531, 8126563532, 978-1118156636
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