Imagine that you are a marketing manager in charge of developing a marketing campaign for lenovo computers (www.lenovo.com). your company is currently selling products in fifty (50) different countries around the world. lenovo just launched a new notebook. one (1) of the issues that you face is whether lenovo should employ a multicountry strategy or a global strategy for the new notebook. your job as a marketing manager requires you to first use an analytical tool to forecast expected commercial value - net present value (npv) over the next ten (10) years. npv is used to determine the value of future cash in today’s dollars. npv is simply the value of the expected future returns of an investment minus the value of expected future cost expressed in today’s dollars.