Question
In the United States, about two-thirds of Starbucks outlets are company-owned; the remaining one-third are operated by licensees. Outside the United States, the proportions are
In the United States, about two-thirds of Starbucks outlets are company-owned; the remaining one-third are operated by licensees. Outside the United States, the proportions are reversed: about two-thirds are run by licensees or partnerships in which Starbucks has equity stakes. What is the explanation for the two different market expansion strategies?
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Managing Human Resources Productivity, Quality of Work Life, Profits
Authors: Wayne F. Cascio
11th Edition
1259911927, 1259911926, 126008535X, 978-1260085358
