Question
L'Oreal having bought Kiehl's, the plan was to bring Kiehls to major cities in every region in the world. What are the opportunities and challenges
L'Oreal having bought Kiehl's, the plan was to bring Kiehl’s to major cities in every region in the world.
What are the opportunities and challenges in regard to Kiehl’s being a global success, and what strategic steps should Kiehl’s and its parent company take towards the above-mentioned plan?
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Kiehls is a cosmetic brand retailer of America which specializes in producing premium skin body and hair care products Established as one pharmacy in ...
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Retail Management A Strategic Approach
Authors: Barry R. Berman, Joel R. Evans
12th edition
132720825, 978-0132720823
