Marketers recognize the power of word-of-mouth advertising. People naturally trust the opinions of others more than the messages they receive from marketers. Technology has expanded the opportunities for word-of-mouth advertising—Facebook, brand communities, viral marketing are just a few examples.

Build an E Word-of Mouth program for a photography company. The name of this company is Alyssa Fear now Photography.

Make a description of the organization, their products and/or services.