Melissa doors, CEO of MACROHARD, wanted to announce the use of cost-plus pricing in a press conference, so she asked her assistant to calculate what
Melissa doors, CEO of MACROHARD, wanted to announce the use of cost-plus pricing in a press conference, so she asked her assistant to calculate what the % markup would be if MACROHARD made exactly enough phones to fulfill both orders together (alphabet soup and blueberry) and then sold them at $140. Mr. Assistant moonlights as a student in the MKTG 3500 class, so he knew how to calculate the answer.
What is the number that he came up with and how?
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Percentage mark up Assuming the cost is100 The selling price is 140 What is the mark up To ...
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Authors: Rich, Jeff Jones, Dan Heitger, Maryanne Mowen, Don Hansen
2nd edition
978-0538473484, 538473487, 978-1111879044
