Multiple Choice Questions:

1. Andover Farm grows some of the finest strawberries in Tennessee. Customers come from miles away to pick its succulent berries. Last year, its owner increased its production ability by almost 40 percent. The farm owner assumed that customers would pick Andover Farm's strawberries because the berries were such high quality and reasonable priced. Andover Farm is acting as if it is in the _______________ stage of its evolution.

A. sales-orientation

B. product-orientation

C. production-orientation

D. exchange-orientation

E. marketing-orientation

2. A local newspaper wanted to decide if it should mail its papers to its subscribers instead of having them delivered by hand. It hired a group of telephone interviewers to phone a sample of its subscribers. Since not everybody has a listed phone number, all families in the area did not have an equal chance of being called. As a result this CANNOT be considered a(n) _________ sample.

A. area

B. population

C. convenience

D. random

E. educational

3. Because some subjects selected to be part of a sample will be unavailable and others will refuse to participate, many marketing research projects actually use ________ samples.

A. random

B. probability

C. convenience

D. stratified

E. cluster

4. Competitive intelligence is:

A. another name for illegal corporate espionage

B. the process of gathering and analyzing publicly available information about the activities and plans of the competition.

C. an assessment of the management skills of executives in competing firms

D. typically gathered through interview with people who have been or who are currently employed by the competition

E. purely a U.S. phenomenon