Ogilvy and Mather Worldwide is the sixth largest advertising agency in the world. This case examines the process of formulating a vision statement and leading a transformation effort amidst industry changes and organizational crisis.

For this assignment, you will assess the vision of Ogilvy and Mather and the vision-creating process. You will also identify strategies used to support the change vision and apply Kotter's eight-stage framework for managing change to the case.

After reading the case, write a 6 page paper in which you answer the following:

1. What is the vision of Ogilvy and Mather and what is your assessment of this vision?

• Is the vision clear?

• How does it fit strategically with what the company is doing?

• Who are the most important internal and external stakeholders?

• Does the vision address stakeholders needs and is it aligned with the company’s goals?

2. What is your assessment of the vision-creating process that Beers and her team went through to create the vision?

• Who was involved and was it the right level of involvement?

• How, was buy-in created and how effective was Beer’s leadership style?

• Was there resistance to this change and how was it dealt with?

3. Relate Kotter’s eight-stage process to the case.