Pick a business of your choice (for example like Costco, Sam’s Club, Walmart, Target, McDonald, Burger King etc.,). Go to page number 16 and look at Figure 1 – 5. Use that figure to (deduce) write a definition of that business of your choice. Then look at two of your classmates’ definitions and comment on them. Read and understand the details from the handout detailing on discussion threads. Post your comments with at least 300 words explaining your opinion.

Figures to use : Defining a business:

1) Who is being satisfied? Customer groups

2) What is being satisfied? Customer needs

3) Business Definition

4) How are customer needs being satisfied? Distinctive competencies