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Prepare a presentation for Esssex industry and answer the following questions. 1. Which region should be considered for the initial expansion efforts? 2. After the

Prepare a presentation for Esssex industry and answer the following questions.

1. Which region should be considered for the initial expansion efforts?

2. After the region is determined, what three countries in the region have the most potential for success?

3. Detail the entry challenges of the three countries chosen.

a. Identify design standards (style and size of parts and refill cylinder threads)

b. Government registration requirements

c. Tariff and non-tariff barriers and procedures

d. Level of competition in the target market

e. Ease of doing business in the country

f. Corruption levels to be concerned with

g. International property rights protection enforcement

h. Whether health care is privatized or publicly provided

4. Recommendations on logistics

5. Identification of possible distribution partners

6. How to build market awareness of Essex industries.

a. Recommended trade shows

b. Promotional activities

7. Payment and pricing options for Essex to consider

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