Read the book Business Model Generation by Osterwalder&Pigneur.

You will be required to hand in a report with the following two key sections:

1. Using the Business Model Canvas, draw and describe the business model for Whole Foods. You will be required to submit the canvas as well as a detailed description of each of the items on your canvas.

2. Generate a second, new business model for the selected company that represents a new innovative approach to reposition the company in their industry and ultimately solve their most pressing business challenges.

3. The value proposition and Customer relationship should be from customer’s perspective. The business model canvas should be visual, don’t crowdy with words