The influencer marketing industry is booming, and marketers are doubling down on sponsored content by the billions. A whopping 80% of marketers find influencer marketing effective, and nearly 2/3 are increasing their influencer marketing budgets this year. As more marketers dive headfirst into influencer marketing, it helps to study successful influencer marketing campaigns as a blueprint. These case studies were handpicked for their unique creative approach, strong performance, and valuable insights on building unique influencer campaigns. Discussion questions (Respond to these questions by focusing on the case study but also based on a research that you should perform from websites. 1. Define the concept of social influencer marketing and discuss its importance for firms nowadays. 2. What can be the objectives of a marketing campaign using influencer marketing for firms? Give examples of a brand that used influencer marketing in its marketing campaign and discuss the objective of this campaign and the types of influencers with whom the brand has collaborated. 3. Define the concept of deception in advertising and look for two examples of social influencers who used deceptive practices by explaining each case.