Influencer marketing has grown to be much more effective than corporate marketing, as 63% of consumers prefer it to brand-influenced advertising. Many brands use influencer marketing to reach their target audience. Big brands like Motorola, Adidas, Pepsi, and Dunkin' Donuts all use influencer marketing. In this scenario conduct corporate research on how brands are choosing the influencer for their campaign, create influencer marketing strategy and how they measure the impact of it. Your report should include case study of any three organization

Guideline of the report

 Introduction

 Importance of influencer marketing

 Case study of any three corporate house

How brands are choosing influencers

How brands create influencer marketing strategy

How do they measure the impact

 Suggestions and recommendations