Question
Read the case Alibaba and Chinas E-Commerce: Open Sesame Comes True. Apply a PESTEL framework to analyze Alibabas external environment. Then, conduct a SWOT framework
Read the case “Alibaba and China’s E-Commerce: “Open Sesame” Comes True”.
Apply a PESTEL framework to analyze Alibaba’s external environment. Then, conduct a SWOT framework to analyze internal and external factors for Alibaba.
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The PESTEL framework is a marketing concept that is used by businesses to track or monitor the external and internal environment they are operating in the PESTEL provides a birds eye view of the whole ...
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Strategic Management Concepts
Authors: Frank Rothaermel
3rd edition
978-1259420474, 1259420477, 978-1259913747
