QUESTION 4 (25 MARKS) a. You have made your decision to choose UNISEL to further your study. Using your current experience of using UNISEL

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QUESTION 4 (25 MARKS) a. You have made your decision to choose UNISEL to further your study. Using your current experience of using UNISEL service, interpret how the tri- component attitude model influenced. your attitude formation. (9 marks) b. In developing an advertisement, marketers usually will pick an appeal to grab the attention of the target audience. Identify these appeals and describe how they works. Provide examples to support your answers. (16 marks) CONSUMER BEHAVIOUR SUBJECT ANSWER MUST BE REFER TO MALAYSIA NOT OTHER COUNTRY

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QUESTION 4 25 MARKS a Interpretation of the TriComponent Attitude Model in Choosing UNISEL 9 marks The TriComponent Attitude Model suggests that attitudes are formed based on three components Cognitiv... View full answer

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