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Read the case study Case of Harley Davidson Inc. and answer the following questions: 1. What do you think are some of the main reasons

Read the case study “Case of Harley Davidson Inc.” and answer the following questions:

1. What do you think are some of the main reasons that Harley Davidson has remained a strong brand for over 100 years?

2. What are some of the key components that separate Harley Davidson from other competitors?

3. Would you consider ever buying a Harley Davidson? Why or Why not?

4. What steps can Harley Davidson take to remain competitive in the future?

5. What gives the Harley Davidson motorcycle its unique sound?

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Case of Harley Davidson Inc 1 Harley Davidson is the largest American motorcycle producer with revenues reaching 62 billion by the end of 2014 fiscal year It has been able to build a community of enth... blur-text-image

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