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Read the case study Citigroup Inc and answer the questions: 1. Why should Citigroup Inc. invest in mobile banking? 2. What do you think Citigroup

Read the case study “Citigroup Inc” and answer the questions:

1. Why should Citigroup Inc. invest in mobile banking?

2. What do you think Citigroup Inc. should invest or strategize in to become more profitable?

3. Do you think Citigroup in general has grown too largeto handle its internal base and customer base?

4. What external factors do you think that can be controlled by Citigroup?

5. Did Citigroup Inc. handle its Japanese branch properly? Why or why not?

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Case of Citigroup Inc 1 Citigroup should invest in mobile banking to increase its scale of operations Mobile banking is an investment that can go as far as the interior parts of the country People who ... blur-text-image

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