Read the case study McDonalds in IndiaNo Hamburgers Please and answer the following questions: What approach to
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Read the case study “McDonald’s in IndiaNo Hamburgers Please” and answer the following questions:
- What approach to international business is McDonald’s following: ethnocentric, polycentric, or geocentric? Explain.
- Does the movement into the Indian market represent any risks for McDonald’s? Explain your answer.
- What lessons can be learned by other MNCs from McDonald’s experience in India?
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Organizations Behavior, Structure, Processes
ISBN: 978-0078112669
14th Edition
Authors: Gibson, Ivancevich, Donnelly, Konopaske
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