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Read the case study Sony and the JK Wedding Dance and answer the question: Was the success of this video natural, or was there some

Read the case study “Sony and the JK Wedding Dance” and answer the question:

Was the success of this video natural, or was there some engineering going on behind the scenes? Look at Augustine Four’s argument.

Suppose it was engineered, what can you learn from Four’s argument that could help you to engineer a viral success?

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