Read the case:

The political environment poses an opportunity for American firms because the government is now working hard to attract U.S. investment. American companies have the chance to gain a favorable position by striking while the political opportunities are good. On the other hand, the government still closely controls the economy and U.S. firms may find that their opportunities are limited and that the government will try to play one multinational off against another in order to gain a better position for itself.

Vietnam has a population of 80 million. This makes it an attractive market for many firms, in particular because growth of this economy will spawn the need for a variety of goods and services, many of which are currently not widely available. Examples include consumer goods such as televisions, radios, washers, dryers, and ovens, as well as computer and industrial equipment that can help increase the nation's productivity. The increased productivity, in particular, will help Vietnam improve the standard of living of its people as well as provide the basis for developing an export economy that can help the country grow and pay for its international purchases.

Students might compare Vietnam to the China of a few years ago. Vietnam is rapidly staking its claim as a player in the global economy by signing trade agreements with other countries, participating in the World Trade Organization, and opening its borders to foreign direct investment. In addition, Vietnam is implementing structural reforms designed to modernize its economy. Together, these changes are creating a more stable and predictable environment for companies.

There certainly would be opportunities in Vietnam for high tech American firms. Telecommunications is a good example. Firms that can offer cellular telephone technology and pagers will find Vietnam to be an excellent, still largely untapped market. One reason is that cellular technology bypasses the need to install expensive overhead (or underground) lines. This means that a telephone system can be created that connects all parts of the country, as well as providing international service, at a fraction of what it could cost to wire the nation. Other good examples of high-tech opportunities for U.S. firms are provided by computer and electronics companies that install state-of-the-art technology that can help increase Vietnam's productivity and economic growth.

Do you think, Auger's firm being singled out? What conclusion can you draw from your answer?