Read the Starbucks article and then answer the following questions:

1. Much of Starbucks branding is tied to the concept of a "third place". Define "third place" in your own words. In your opinion, does making every Starbucks location a "third place" has legitimate value as the organization continues to expand?

2. Based on the information presented in the case, should Starbucks invest $40 million in additional labor for its stores?