Question
Read Zipcar article and answer the following question: What are the major headwinds or hurdles that Zipcar faces in its launch and growth? If you
Read Zipcar article and answer the following question:
What are the major headwinds or hurdles that Zipcar faces in its launch and growth? If you were a venture capitalist, how would you assess the opportunity? Would you invest in this venture? Explain your conclusions.
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The major headwinds according to me in Zipcars launch and growth was Lack of finance to pursue the l...
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Business in Action
Authors: Courtland Bovee, John Thill
7th edition
9780133773897, 133773892, 978-0133773996
