Question
Relationship marketing (RM) or retention marketing is very important in the financial services including Takaful industry where most Takaful operators use agents to promote and
Relationship marketing (RM) or retention marketing is very important in the financial services including Takaful industry where most Takaful operators use agents to promote and sell their products and services. Explain briefly what RM is and highlight the variables in RM that Takaful agents should focus on in order to gain the customer’s trust and commitment. Note: Use of diagrams and illustrations would be preferred if deemed applicable.
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Bank Management
Authors: Timothy W. Koch, S. Scott MacDonald
8th edition
1133494684, 978-1305177239, 1305177231, 978-1133494683
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