Select a company “Amazon” and write a paper in which you need to address the following:

Customers: Who are the current customers/users?

Company: Identify strengths and weaknesses of the company/brand as it exists today.

Context: Define the current business environment.

Collaborators: Define the business partnerships.

Competitors: Who are the main competitors?

Recommendations: Based upon the analysis you just completed in this worksheet, what are three key recommendations that you could pass along to Management regarding the future direction of the company you selected?