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Select a winning campaign of global brand Blackberry Ltd at major advertising awards Analyze the campaign in the following aspects: 1. Target audience characteristics? 2.

Select a winning campaign of global brand “Blackberry Ltd” at major advertising awards

Analyze the campaign in the following aspects:

1. Target audience characteristics?

2. Specific campaign objectives?

3. Budget (if available)?

4. Message?

5. Media used?

6. Campaign effectiveness?

7. What client the campaign was for?

8. Who the agency responsible for the campaign was?

9. What awards this campaign won?

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