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You have just been hired by Brian May, CEO of May motorcycles who owns this Canadian company. Brian only sells in Canada but wants

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You have just been hired by Brian May, CEO of May motorcycles who owns this Canadian company. Brian only sells in Canada but wants to explore selling his product in Japan in the future. He needs your help. Write Brian a report (min 3 pages, no maximum) that APPLIES what you have learned from Ch 1 to guide him on his review of the opportunity. Is Brian's company ready? What information would he need to know BEFORE deciding if Japan is a good market and how would he obtain this information? What else can you teach him?

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Title Exploring Market Expansion A Strategic Analysis for May Motorcycles Introduction May Motorcycles under the leadership of CEO Brian May has established itself as a prominent player in the Canadia... blur-text-image

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