Question
Suppose your team feels that the insiders conducting illegal trading at GNB are too dangerous to infiltrate, so you decide to conduct unobtrusive observations of
Suppose your team feels that the insiders conducting illegal trading at GNB are too dangerous to infiltrate, so you decide to conduct unobtrusive observations of their activity instead. Explain to your team:
• The type of unobtrusive measurement you will be using and explain why it is your preferred method
• Name one source of existing data you will consider in gaining information on GNB and its employees.
• One major advantage and one major disadvantage of using an unobtrusive measurement technique to approach this crime problem.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
17th edition
013449251X, 978-0134461434, 134461436, 978-0134492513
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