Question
The promotion mix consists of the following elements: advertising, sales promotion, personal selling, public relations, and direct marketing. How would an online enterprise incorporate these
The promotion mix consists of the following elements: advertising, sales promotion, personal selling, public relations, and direct marketing. How would an online enterprise incorporate these elements into their overall marketing strategy?
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The promotion mix is the combination of one or more of the communicational tools ie advertising sale...
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Retail Management A Strategic Approach
Authors: Barry R. Berman, Joel R. Evans
12th edition
132720825, 978-0132720823
