The Web 2.0 revolution has changed the way businesses communicate with consumers and within their own organizations. Podcasts, wikis, and blogs can be used to build reputations, communicate with customers to increase visibility, and streamline internal communication processes.

Businesses have embraced podcasting to broadcast repetitive information that doesn’t require . For example, some companies use podcasts to broadcast HR policies that can be accessed on demand.

1. How can companies use wikis?

a) To document internal work flows and processes

b) To facilitate customer interaction

c) For building professional networks

2. For what purposes do companies use blogs? Check all that apply.

a) Online community building

b) Recruiting

c) Consider the following scenario, and then answer the question.

You work on the marketing team for a software development company. You have sales representatives in different locations around the globe. When a product update is released, your team holds teleconferences to demo new features. Due to time differences, these demos are difficult to schedule and usually require multiple demo sessions to accommodate different geographic regions. You want to streamline the new product demos and decide to recommend electronic communication tools to help facilitate this.

3. Which electronic communication tool would you recommend?

a) E-mail

b) A podcast

c) A wiki

Read the scenario, and then answer the question.

Dane recently landed a job with a PR consulting firm. The firm uses wikis to manage projects and share resources. Dane has never contributed to wikis before.

4. What tips should Dane follow to be a valuable wiki contributor? Check all that apply.

5. Verify all facts.

a) Show respect and be aware of improper or ambiguous language.

b) Remember that all comments can be viewed by all readers.

c) Rules don’t apply. Post as desired.

d) Spelling and grammar don’t matter.