Using the methodology and your knowledge as an automobile owner, prepare a competitive strength assessment for general motors and its rivals ford, chrysler, toyota, and honda. Each of the five automobile manufacturers should be evaluated on the key success factors/strength measures of: cost competitiveness, product line breadth, product quality and reliability, financial resources and profitability, and customer service.

1. What does your competitive strength assessment disclose about the overall competitiveness of each automobile manufacturer?

2. What factors account most for Toyota’s competitive success? Does Toyota have competitive weaknesses that were disclosed by your analysis? Explain.