Question
We know that fast shipping is important to our customers, and marketing a shorter ship time on a product page can significantly increase the likelihood
We know that fast shipping is important to our customers, and marketing a shorter ship time on a product page can significantly increase the likelihood of a customer purchasing that product.
1. Name two ways we could quantify the impact of reducing a product's ship time from 2 days to 1 day.
2. what are two risks of promising a shorter ship time?
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Strategic Management Concepts and Cases
Authors: Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce
1st edition
978-1119134763, 1119134765, 978-0470937389, 470937386, 978-1118976586
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