What are the components of the SWOT?

*Strengths are part of an internal analysis; they are your positive skills and traits that contribute to your success (i.e. what you do well, what internal resources do you have, what sets you apart).

*Weaknesses are part of an internal analysis; they are those negative skills and traits that could derail your career and personal life (i.e. what you do not do well, where you struggle, what resources you are lacking).

*Opportunities are part of the external analysis; they are those positive variables, beyond your control, that you can take advantage to support your career (i.e. new directions in your industry, growth in your market, new technology that is available)

*Threats are part of the external analysis; they are those negative variables, beyond your control, that place you/your career at risk (i.e. new competitors, significant change in consumer behavior, challenges created by an unfavorable development).