Question
What did Kotler and Levy (69) propose, briefly? What was their concept of the meaning of marketing and applications of the marketing concept? Why did
What did Kotler and Levy (’69) propose, briefly? What was their concept of the meaning of marketing and applications of the marketing concept? Why did Luck object? Which argument “won out?
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Kotler and Levy 1969 in their article broadening the concept of marketing stated that marketing is a ...
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Practical financial management
Authors: William r. Lasher
5th Edition
0324422636, 978-0324422634
