What does Nikes continued financial success, in spite of the lawsuit, suggested about consumers reactions to negative
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What does Nike’s continued financial success, in spite of the lawsuit, suggested about consumers reactions to negative publicity? Have Americans media and NGO’s exaggerated the impact of a firm’s labor practices and corporate social responsibility on its sales? How should managers of an MNC respond to such negative publicity?
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ISBN: 978-1133164135
7th edition
Authors: Roxy Peck, Jay L. Devore
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