Question
What is the role of 'positioning' in a marketing strategy? Give an example of two companies who are positioned well in the marketplace in terms
What is the role of 'positioning' in a marketing strategy? Give an example of two companies who are positioned well in the marketplace in terms of perceived value from the consumer's viewpoint.
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Product positioning has been the essential element of marketing plan P...
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Supply Chain Logistics Management
Authors: Donald Bowersox, David Closs, M. Bixby Cooper
4th edition
78024056, 978-0078024054
