Question
What were the key components of the pride in the falls campaign that supported the image and growth of tourism? Read the case study, Any
What were the key components of the “pride in the falls” campaign that supported the image and growth of tourism?
Read the case study, “Any city can be a tourist destination,”
As you read, analyze the case, and then provide a response to the above question
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The key components in the pride in the falls campaign included first a common sense of ownership and ...
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
