Question
What would be your response be to the statement, Profit maximization is the only legitimate pricing objective for the firm?
What would be your response be to the statement, “Profit maximization is the only legitimate pricing objective for the firm?
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I disagree with the above statement that profit maximization is the only legitimate ...
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
